Simple packshots and elaborate ambient eye-catchers showcase the product. People desire what they see. The eye buys, and the brain then provides the justification. Advertising copy is secondary.

product food beverage

advertising photography for online shop and print

In the studio with the camera, the product and good music... it's working!

The difference to people photography: Products stay still and don't contradict each other. No, just kidding. There's no one-size-fits-all approach to lighting here. You can't just set up the shot and start shooting quickly. You have to approach each product anew until everything is just right.

Product photography: There's no one-size-fits-all approach to lighting. You can't just set up and start using a standard formula. You have to approach each product anew until everything is just right.

food: don’t photograph how it looks, but how it tastes